Nowadays, being on Social media is no longer an option. As a business owner, you can generate a strong following on social media who will not only become your loyal customer but also help you in word of mouth. Social media is now the best way to promote your products and services.
Social media optimization (SMO) is the use of social media networks to manage and promote products and services, connect with customers. Social media includes Facebook, Instagram, Twitter, etc. Social media optimization often directs the public from these social media platforms to the company's website.
In short, social media optimization (SMO) encourages businesses to analyze and make adjustments to both their content and accounts to stay in line with the best use of social media.
How Facebook & Instagram Ads works ?
Facebook advertising is an outstanding way to connect with your audience on the world’s largest social network. How large? 2.80 billion monthly active users are there. Sure, that’s an amazing number. This connects you to the people who are most likely to actually want your products or services.
Instagram advertising is a huge opportunity for businesses to connect with their audiences with the hopes to promote their products and services. Instagram has 1billion active users monthly. So, it's a huge platform for promotion.
In the near future, Social media will be the biggest platform for advertising and managing your products and services.